{"product_id":"aquatic-center-marketing-1","title":"Aquatic Center Marketing","description":"\u003cdiv\u003e\n\u003cp\u003e If you need to make a big impact in promoting and growing your aquatic facility, then you need \u003ci\u003eAquatic Center Marketing\u003c\/i\u003e. Written by an industry veteran whose novel approach to marketing has garnered numerous national and international awards, this book delivers practical, affordable, and innovative marketing ideas for any new or existing aquatic facility, of any type and size. \u003c\/p\u003e\n\u003cp\u003e Whether you work for a municipal pool or a commercial property, the tried-and-tested techniques in \u003ci\u003eAquatic Center Marketing\u003c\/i\u003e can help your facility flourish: \u003c\/p\u003e\n\u003cp\u003e • Increase membership \u003c\/p\u003e\n\u003cp\u003e • Reenergize attendance to keep guests coming back for more \u003c\/p\u003e\n\u003cp\u003e • Establish your facility's image in the community \u003c\/p\u003e\n\u003cp\u003e • Reinforce the value of aquatics as an enjoyable lifelong activity \u003c\/p\u003e\n\u003cp\u003e You'll find chapters on topics such as brand management, market development, guest communications, and how to be effective with limited funding. Learn how the design and signage in your facility can work to excite guests and keep them coming back throughout the season. Understand how to get the most out of your electronic and social media efforts and how to use fun events and themes to attract specific audiences. Then see real-life examples in case studies and stories that demonstrate the practical solutions in action. \u003c\/p\u003e\n\u003cp\u003e Create memorable experiences for your guests and make your aquatic facility a success. \u003ci\u003eAquatic Center Marketing\u003c\/i\u003e is full of realistic, practical ideas that anyone managing an aquatic facility can quickly put to good use to grow the facility and increase the bottom line. \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Judith Leblein Josephs","offers":[{"title":"Default Title","offer_id":31972169547908,"sku":"9781492572664","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/2292\/4420\/files\/9781492572664_b95d8f7c-9919-4c88-91ba-a1c38ea47363.jpg?v=1783404697","url":"https:\/\/human-kinetics-2020.myshopify.com\/products\/aquatic-center-marketing-1","provider":"Human Kinetics Europe","version":"1.0","type":"link"}