{"product_id":"beyond-the-scoreboard-2","title":"Beyond the Scoreboard","description":"\u003cdiv\u003e\n\u003cp\u003e       Go behind the scenes with your insider’s access to the high-pressure,        high-stakes business of professional sport.     \u003c\/p\u003e\n\u003cp\u003e       In \u003ci\u003eBeyond the Scoreboard\u003c\/i\u003e, Rick Horrow, sport business analyst for        Fox Sports, Bloomberg TV, \u003ci\u003eBloomberg Businessweek\u003c\/i\u003e, and the BBC and        host of PBS \u003ci\u003eNightly Business Report’s\u003c\/i\u003e “Beyond the        $coreboard,” and Horrow Sports Ventures’ vice president Karla Swatek        take you to the boardrooms, negotiating tables, and executive suites of        sport’s most influential powerbrokers.     \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eBeyond the Scoreboard \u003c\/i\u003etackles sport’s hot-button topics head on.        You’ll see     \u003c\/p\u003e\n\u003cp\u003e       • how sponsors measure return on investment with sport organizations;     \u003c\/p\u003e\n\u003cp\u003e       • how pro teams negotiate with governments to make a stadium deal;     \u003c\/p\u003e\n\u003cp\u003e       • the effect of the sport facility building boom on teams’ bottom lines;     \u003c\/p\u003e\n\u003cp\u003e       • how sport agents try to maximize the value of their in-demand clients;        and     \u003c\/p\u003e\n\u003cp\u003e       • the effect on teams and fans of revolutionary changes in modern ticket        selling.     \u003c\/p\u003e\n\u003cp\u003e       Whether you are one of the millions of people who play fantasy sports or        you just want to know more about how your favorite teams determine their        strategies, you’ll learn how the experts make deals happen.     \u003c\/p\u003e\n\u003cp\u003e       And with engaging sidebars and exclusive interviews from the most        powerful figures in sport, including Roger Goodell, David Stern, Brian        France, and Gary Bettman, you’ll gain expert analysis from people who        have played leadership roles in some of the most intense negotiations        and lucrative business deals in sport history.     \u003c\/p\u003e\n\u003cp\u003e       There’s nobody better equipped to explain what it takes to be a success        in sport marketing, sponsorships, facility financing, or generating        media coverage than Rick Horrow, the Sports Professor. In \u003ci\u003eBeyond the        Scoreboard\u003c\/i\u003e, Horrow and Swatek provide you with an all-access pass to        the multibillion-dollar world of professional sport.     \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rick Horrow","offers":[{"title":"Default Title","offer_id":55972635476346,"sku":"9781492582090","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/2292\/4420\/files\/9781492582090_e8891b43-62a3-47a6-ac56-165c0f3e20ae.jpg?v=1780380338","url":"https:\/\/human-kinetics-2020.myshopify.com\/products\/beyond-the-scoreboard-2","provider":"Human Kinetics Europe","version":"1.0","type":"link"}