{"product_id":"case-studies-in-sport-business-marketing","title":"Case Studies in Sport Business Marketing","description":"\u003cp\u003e\u003cb\u003eExplore relevant case studies in sport business marketing.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe third edition of \u003ci\u003eCase Studies in Sport Business Marketing\u003c\/i\u003e brings together a diverse and global collection of 35 scholars to analyze contemporary case studies that demonstrate applications of marketing techniques in the sport industry. This edition also explores timely topics in sport marketing, including the effect of COVID-19 on various sports, the integration of esports into sport marketing, and inclusive culture in sport.\u003c\/p\u003e \u003cp\u003eThis third edition provides realistic case studies on challenging situations in sport business settings as well as a practical step-by-step process for managing these issues, finding successful resolutions, and predicting future conceptual implications for the sport business. \u003ci\u003eCase Studies in Sport Business Marketing\u003c\/i\u003e is a valuable asset for graduate and undergraduate students in analyzing and applying marketing concepts in practical contexts.\u003c\/p\u003e \u003cp\u003eFormerly published in 2022 by FiT Publishing.\u003c\/p\u003e","brand":"Brenda Pitts","offers":[{"title":"Default Title","offer_id":56596072038778,"sku":"9781940067711","price":46.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/2292\/4420\/files\/9781940067711_4345007f-a758-4028-9faa-e76fc80b09e7.jpg?v=1780382789","url":"https:\/\/human-kinetics-2020.myshopify.com\/products\/case-studies-in-sport-business-marketing","provider":"Human Kinetics Europe","version":"1.0","type":"link"}