{"product_id":"esports-business-management-3","title":"Esports Business Management","description":"Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry-one in which hundreds of millions of people play and compete daily.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eEsports Business Management, Second Edition With HKPropel Access,\u003c\/i\u003e presents an all-encompassing look into the world of esports business. This updated and enhanced text will inform both aspiring students and esports professionals about this growing industry. Written by renowned esports academics and experts from across the globe, and endorsed by the Esports Research Network, this foundational text covers a wide range of topics essential for a comprehensive education in esports management. With a striking full-color design and dynamic images that bring concepts to life, the book serves as an excellent resource for undergraduate students who want a solid understanding of esports business management.\u003cbr\u003e\u003cbr\u003e Building on the foundation of the first edition, this textbook begins with an overview of the esports ecosystem, followed by discussions of various levels, from youth esports to the professional ranks. The book delves into the international culture and social issues within esports, and it reviews governance at various levels. It also covers specific business and management activities, including marketing, consumer behavior, sales, sponsorship, venue management, event organization, communications, streaming, finance, legal issues, and team management.\u003cbr\u003e\u003cbr\u003e The second edition of \u003ci\u003eEsports Business Management\u003c\/i\u003e offers a thorough exploration of the growing esports industry, highlighting the wide array of stakeholders, including players, fans, teams, leagues, sponsors, and game publishers. The book underscores the similarities between esports and traditional sports-in terms of organization, event management, and business principles-while also addressing the unique aspects of esports, such as intellectual property ownership, rule development, and revenue generation.\u003cbr\u003e\u003cbr\u003e New discussions address the evolving interest in including esports in the Olympics, the role the International Olympic Committee would play in making that a reality, and the collaboration between esports governing bodies in growing esports internationally.\u003cbr\u003e\u003cbr\u003e Among the book’s many features are Zoning sidebars, in which industry experts highlight real-world examples, useful to both newcomers and seasoned professionals. Supplemental online resources include 28 articles from the \u003ci\u003eJournal of Electronic Gaming and Esports (JEGE)\u003c\/i\u003e along with discussion questions and assignments, links to online videos, industry case studies and highlights, and student exercises to help apply the content.\u003cbr\u003e\u003cbr\u003e While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. \u003ci\u003eEsports Business Management, Second Edition,\u003c\/i\u003e is the foundational text for helping students and professionals understand the unique, fast-paced esports industry.\u003cbr\u003e\u003cbr\u003e Note: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with all new print books.","brand":"David P. Hedlund","offers":[{"title":"Default Title","offer_id":56133767922042,"sku":"9781718231061","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/2292\/4420\/files\/9781718231061_3a104c2b-d9fc-4630-885a-989cbb85d016.jpg?v=1780380404","url":"https:\/\/human-kinetics-2020.myshopify.com\/products\/esports-business-management-3","provider":"Human Kinetics Europe","version":"1.0","type":"link"}