{"product_id":"recreation-event-and-tourism-businesses","title":"Recreation, Event, and Tourism Businesses","description":"\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eRecreation, Event, and Tourism Businesses\u003c\/i\u003e: Start-Up and        Sustainable Operations uncovers the keys to business success in the        commercial recreation, event, and tourism sector—one of the        fastest-growing segments in the tourism and recreation industry. Until        now, students, professors, and professionals interested in this growing        industry have been limited to general business or basic recreation        texts. With Recreation, Event, and Tourism Businesses, Robert E. Pfister        and Patrick T. Tierney have combined their expertise both as business        owners and professors to offer a comprehensive and industry-specific        textbook and step-by-step guide for business start-up.     \u003c\/p\u003e\n\u003cp\u003e       Written from both entrepreneurial and operations management        perspectives, the book provides a practical overview of the recreation,        event, and tourism (RET) field and the business planning process. A new        conceptual model of the RET industry is presented and related to        existing models. It explains how the industry works and examines the key        components of commercial RET businesses. It also describes how companies        are started, operated, and managed, including information on service        issues, risk management, finance, and marketing. It provides examples of        how RET businesses can be operated in a more sustainable,        environmentally friendly manner. Many of the topics covered in this book        are key learning components for people wishing to obtain certification        as a commercial recreation professional from organizations such as the        Resort and Commercial Recreation Association and Meeting Professionals        International.     \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eRecreation, Event, and Tourism Businesses\u003c\/i\u003e provides students with        practical business concepts and content that link to the core principles        of the RET field so they’ll be professionally prepared to deliver        appropriate services. They’ll explore contemporary management practices        while discovering the diverse career opportunities available in the RET        industry. The following are other student-friendly features:     \u003c\/p\u003e\n\u003cp\u003e       • Tech Applications describe various specialized technologies and their        applications to the RET industry.     \u003c\/p\u003e\n\u003cp\u003e       • Multinational case studies provide detailed analysis of recreation        businesses, with discussions of start-up, services provided, marketing,        revenues and costs, management challenges, and future plans.     \u003c\/p\u003e\n\u003cp\u003e       • Green Tips provide practical suggestions for making specific elements        of an RET business more environmentally responsible.     \u003c\/p\u003e\n\u003cp\u003e       • Spotlight On sections highlight the profiles of successful        entrepreneurs and their locations, backgrounds, and professional advice        or plans for the future.     \u003c\/p\u003e\n\u003cp\u003e       • Online Student Resource includes supplemental information, business        plan worksheets, activities, references, and Web sites that students can        use to further explore ideas in the text.     \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eRecreation, Event, and Tourism Businesses\u003c\/i\u003e also presents new        professionals and potential business owners with clear, easy-to-read        directions for developing and writing a business plan. A student or        entrepreneur can use chapters in the book to develop sections of a        business plan as a semester-long project or a serious business endeavor.        The book’s business profiles and case studies serve as examples to        follow when working on the plan and help readers gain insight into how        businesses are planned, started, and funded. It lays out important        strategies for starting a business and shares best practices based on        successful RET businesses. The authors also share advanced management        and marketing strategies based on their experience as business owners.        The key concepts of liability, marketing, finance, and operational        standards are not simply academic concepts but practices honed by the        authors’ 20-plus years of experience in operating recreation and tourism        businesses.     \u003c\/p\u003e\n\u003cp\u003e       A unique feature of the book is documenting and demonstrating how        recreation, event, and tourism businesses can move toward a more        environmentally and socially sustainable future. While it does include        discussions of the traditional meaning of sustainability, generating        sufficient profit to propel growth, it also presents the modern evolving        concept of “triple bottom-line” accounting. It describes the need to        consider environmental and social sustainability factors as well as        profit when evaluating the success of the firm, and it explains how to        include these considerations in the evaluation process. It also shows        how environmental management, green business practices, and green        technology are important for RET businesses. Green Tips throughout the        book offer guidance in environmentally friendly and sustainable business        practices. The book presents examples of how expenditures in green        technology and practices can produce short- and long-term financial        gains. Topics include green building certification, leave no trace        principles, and operating carbon neutral. Finally, it shows how an RET        business can measure its progress in a sustainability report.     \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eRecreation, Event, and Tourism Businesses\u003c\/i\u003e: Start-Up and        Sustainable Operations provides a comprehensive view of the industry,        offering new insights for current practitioners and thorough preparation        for students seeking careers in the recreation, event, and tourism        industry. With its specific focus, it is the only text for current RET        theories and practical management applications. Entreprenuers and        employees alike will find this practical guide offers the business        knowledge, practical tips, resources, and valuable insights to guide        their careers in the exciting and rewarding recreation, events, and        tourism industry.     \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Robert E. Pfister","offers":[{"title":"Default Title","offer_id":31972180852868,"sku":"9781492574170","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/2292\/4420\/products\/9781492574170.jpg?v=1582734813","url":"https:\/\/human-kinetics-2020.myshopify.com\/products\/recreation-event-and-tourism-businesses","provider":"Human Kinetics Europe","version":"1.0","type":"link"}