{"product_id":"research-methods-and-design-in-sport-management-1","title":"Research Methods and Design in Sport Management","description":"\u003cp\u003e\u003cb\u003eLearn how to collect, analyze, and share sport management research.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe third edition of \u003ci\u003eResearch Methods and Design in Sport Management\u003c\/i\u003e reflects the ever-evolving area of sport management research. With a strong emphasis on both \u003cb\u003equalitative\u003c\/b\u003e and \u003cb\u003equantitative approaches\u003c\/b\u003e, the book examines the entire research process and equips readers to produce high-quality, ethically sound, and impactful research tailored to the unique challenges of sport management.\u003c\/p\u003e\u003cp\u003eThe following are \u003cb\u003enew to the third edition\u003c\/b\u003e:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eFour chapters\u003c\/b\u003e on the latest theories in sport management as well as the most recent methodologies—conjoint analysis, machine learning, and systematic review and meta-analysis—in response to the growing interest in data-driven decision making and consumer behavior modeling\u003c\/li\u003e\n\u003cli\u003eUpdates to the visuals, including a \u003cb\u003efull-color design\u003c\/b\u003e and \u003cb\u003eadded photos\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eDiscussion of the ethics surrounding the responsible use of \u003cb\u003eartificial intelligence\u003c\/b\u003e in conducting research\u003c\/li\u003e\n\u003cli\u003eSignificant updates throughout the text to \u003cb\u003emodernize\u003c\/b\u003e its approach, including enhanced coverage of \u003cb\u003edata analysis\u003c\/b\u003e methods and tools as well as updated examples from current sport industry contexts such as esports, sport ecology, and social media analytics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis third edition exposes readers to the \u003cb\u003elatest developments\u003c\/b\u003e in sport research and emphasizes the importance of theoretical grounding and advanced statistical techniques, making the book more relevant to both academic and applied audiences.\u003c\/p\u003e\u003cp\u003eTo ensure readers can effectively \u003cb\u003eapply the research concepts\u003c\/b\u003e presented, practical examples of past research by leading sport management scholars are incorporated throughout the text. At the conclusion of each chapter, a Research Methods and Design in Action feature links students to relevant articles excerpted from the \u003ci\u003eJournal of Sport Management\u003c\/i\u003e and \u003ci\u003eSport Management Education Journal\u003c\/i\u003e to serve as supplemental \u003cb\u003elearning scenarios\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eResearch Methods and Design in Sport Management, Third Edition,\u003c\/i\u003e is a valuable tool for anyone looking to engage in the broad spectrum of research opportunities in sport management. With the help of this book, readers will ensure that they properly \u003cb\u003ecollect\u003c\/b\u003e, \u003cb\u003eanalyze\u003c\/b\u003e, and \u003cb\u003eshare\u003c\/b\u003e research to inform strategic business decisions.\u003c\/p\u003e","brand":"Damon P.S. Andrew","offers":[{"title":"Default Title","offer_id":56085026832762,"sku":"9781718240223","price":101.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/2292\/4420\/files\/9781718240223.jpg?v=1780382690","url":"https:\/\/human-kinetics-2020.myshopify.com\/products\/research-methods-and-design-in-sport-management-1","provider":"Human Kinetics Europe","version":"1.0","type":"link"}