{"product_id":"sport-marketing-8","title":"Sport Marketing","description":"\u003cb\u003eEmpower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSport Marketing, Sixth Edition With HKPropel Access,\u003c\/i\u003e\u003c\/b\u003e is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals. \u003cb\u003eThe new sixth edition features updated content designed to keep students at the cutting edge of sport marketing:\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e Heavier focus on technology and how it continues to revolutionize and drive the sport industry, including increased streaming options and the proliferation of online sports gambling \u003c\/li\u003e\n\u003cli\u003e Emphasis on data and analytics to make more informed business decisions \u003c\/li\u003e\n\u003cli\u003e Examination of how digital platforms serve as critical communication channels driving sport marketing strategy \u003c\/li\u003e\n\u003cli\u003e Consideration of name, image, and likeness (NIL) legislation and policies \u003c\/li\u003e\n\u003cli\u003e Marketing strategies for effective sport sponsorship and promotion at the collegiate level \u003c\/li\u003e\n\u003cli\u003e Coverage of sales processes, addressing both traditional methods and new strategies for the mobile age \u003c\/li\u003e\n\u003cli\u003e Discussion of advanced ticketing practices, such as artificial intelligence (AI) technology in sales and the process of selling digital media and streaming inventory \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e Related online resources delivered through HK\u003ci\u003ePropel\u003c\/i\u003e prepare students to apply classroom concepts to professional settings. \u003cb\u003eA semester-long project\u003c\/b\u003e requires students to create their own \u003cb\u003esport marketing plan\u003c\/b\u003e, building on assignments provided in each chapter of the textbook. In addition, links to video content are provided for each chapter, and new flash cards offer an additional study aid for students.\u003cbr\u003e\u003cbr\u003e The text offers comprehensive coverage of the core concepts of sport marketing-product, price, promotion, place, and public relations-and has been extensively revised to reflect the evolving landscape. Enhanced by a full-color presentation, the text incorporates the latest technological advancements, industry examples, global perspectives, case studies, and professional profiles, providing an ideal blend of theory, research, and real-world application for today's students.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eSport Marketing\u003c\/i\u003e prepares the next generation of sport marketers to meet the ever-changing wants, needs, and communication styles of today’s passionate sports fans and consumers. It also represents a reliable reference for marketers working in the sport industry.\u003cbr\u003e\u003cbr\u003e A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with this ebook.","brand":"Windy Dees","offers":[{"title":"Default Title","offer_id":56133767954810,"sku":"9781718228146","price":87.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/2292\/4420\/files\/9781718228146_f0625166-e46a-4741-96e1-c17221ab9ec4.jpg?v=1780380407","url":"https:\/\/human-kinetics-2020.myshopify.com\/products\/sport-marketing-8","provider":"Human Kinetics Europe","version":"1.0","type":"link"}