{"product_id":"sport-public-relations-4","title":"Sport Public Relations","description":"\u003cp\u003e\u003cb\u003eNavigate the evolving world of sport public relations.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNow in its fourth edition, \u003ci\u003eSport Public Relations\u003c\/i\u003e provides students, educators, and professionals with the \u003cb\u003efoundational knowledge\u003c\/b\u003e and \u003cb\u003emodern strategies\u003c\/b\u003e needed to navigate the evolving world of public relations (PR) in sport.\u003c\/p\u003e\u003cp\u003eThe textbook presents \u003cb\u003eessential topics\u003c\/b\u003e such as media relations, digital and social media engagement, crisis communication, community relations, and internal stakeholder management. It blends theoretical frameworks with practical applications, offering readers a well-rounded understanding of how PR functions within sport organizations. Each chapter is enriched with \u003cb\u003ereal-world case studies\u003c\/b\u003e, \u003cb\u003eupdated statistics\u003c\/b\u003e, and \u003cb\u003econtemporary examples\u003c\/b\u003e that reflect current industry practices and challenges.\u003c\/p\u003e\u003cp\u003eFeaturing an all-new full-color presentation, the fourth edition includes updated content:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSidebars addressing artificial intelligence (AI), ethical issues in PR, and the challenges of communicating in a high-speed digital world\u003c\/li\u003e\n\u003cli\u003eFocused discussion on name, image, and likeness (NIL) issues and athlete branding\u003c\/li\u003e\n\u003cli\u003eNew social media usage statistics, information about new trends in short-form content, and a case study on Gymshark's influencer marketing strategy\u003c\/li\u003e\n\u003cli\u003eReinforced crisis communication planning with updated examples and strategies for evaluating response effectiveness, complemented by a new student activity addressing a crisis communication scenario\u003c\/li\u003e\n\u003cli\u003eInformation on digital engagement strategies beyond social media, with updated Internet usage data, discussions of cybersecurity, and an exploration of the impact of legal sports betting on website engagement\u003c\/li\u003e\n\u003cli\u003eA semester-long project in which students will complete a series of assignments that culminate in the creation of a sport PR campaign plan\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith a wealth of updated content and a continued focus on real-world applications, this text will give students the skills needed to succeed in today's complex \u003cb\u003emedia\u003c\/b\u003e and \u003cb\u003estakeholder\u003c\/b\u003e environment. Emphasis on current technologies ensures readers are not only learning foundational PR principles but also gaining insight into \u003cb\u003ehow to apply them\u003c\/b\u003e in modern, high-stakes scenarios. By addressing both external and internal communication strategies, the book prepares future professionals to build strong brands, manage crises, engage communities, and lead with purpose in a digitally driven and socially conscious industry.\u003c\/p\u003e\u003cp\u003eRelated online learning activities delivered through HK\u003ci\u003ePropel\u003c\/i\u003e include key term flash cards, a semester-long sport PR campaign project, and a crisis communication scenario activity. \u003cb\u003ePedagogical aids\u003c\/b\u003e such as chapter objectives, key terms, sidebars, case studies, end-of-chapter summaries, recommended learning activities, and callouts directing students to the online activities are included throughout the text.\u003c\/p\u003e\u003cp\u003eWith \u003ci\u003eSport Public Relations, Fourth Edition,\u003c\/i\u003e students will learn to think strategically about public relations in the sport context and \u003cb\u003edevelop consistent communication\u003c\/b\u003e and \u003cb\u003estronger relationships\u003c\/b\u003e between sport organizations and their key publics.\u003c\/p\u003e\u003cp\u003eNote: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with all print books.\u003c\/p\u003e","brand":"G. Clayton Stoldt","offers":[{"title":"Default Title","offer_id":55907089940858,"sku":"9781718235571","price":87.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/2292\/4420\/files\/9781718235571_97a65941-218f-464a-b8fa-ca89dd24fcc8.jpg?v=1780382586","url":"https:\/\/human-kinetics-2020.myshopify.com\/products\/sport-public-relations-4","provider":"Human Kinetics Europe","version":"1.0","type":"link"}