{"product_id":"strategic-sport-communication-1","title":"Strategic Sport Communication","description":"\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eStrategic Sport Communication, Second Edition\u003c\/i\u003e, explores the sport        industry’s exciting and multifaceted segment of sport communication.        With communication theory, sport literature, and insight from the        industry’s leading professionals, the text presents a standard framework        that introduces readers to the many ways in which individuals, media        outlets, and sport organizations work to create, disseminate, and manage        messages to their constituents.     \u003c\/p\u003e\n\u003cp\u003e       The team of international authors has drawn on its extensive practical,        academic, and leadership experiences to update and revitalize this        second edition of \u003ci\u003eStrategic Sport Communication\u003c\/i\u003e. Using the        industry-defining standard of the Strategic Sport Communication Model        (SSCM), the text explores sport communication in depth and then frames        the three major components of the field: personal and organizational        communication, sport media, and sport communication services and        support. Readers will discover how each aspect of this segment of the        sport industry is integral to the management, marketing, and operational        goals at all levels of sport organizations.     \u003c\/p\u003e\n\u003cp\u003e       The second edition includes the following enhancements:     \u003c\/p\u003e\n\u003cp\u003e       • A new, expanded chapter titled Integrated Marketing Communication in        Sport allows students to explore modern marketing strategy.     \u003c\/p\u003e\n\u003cp\u003e       • Substantial updates and new information on multiple social media        platforms throughout the book elucidate the latest trends.     \u003c\/p\u003e\n\u003cp\u003e       • “Sport Communication at Work” sidebars and “Profile of a Sport        Communicator” features apply topics and theoretical concepts to        real-world situations.     \u003c\/p\u003e\n\u003cp\u003e       • Key terms, learning objectives, and chapter wrap-ups with review        questions, discussion questions, and individual exercises keep readers        engaged and focused.     \u003c\/p\u003e\n\u003cp\u003e       • An expanded ancillary package provides tools for instructors to use in        course preparation and presentation.     \u003c\/p\u003e\n\u003cp\u003e       The content is complemented by photos throughout and organized in an        easy-to-read style. Part I of the book introduces sport communication by        defining the scope of study, examining roles and functions of sport        communication professionals, and looking at the history and growth of        the field. Part II dives into the SSCM, which provides a macro-view of        the three main components of communication in sport. This section also        addresses digital and mobile communications, public relations and crisis        communication, and sport research. Part III addresses sociocultural        issues and legal aspects of sport communication, including culture,        gender, sex, race, ethnicity, and politics. Throughout the text,        individual exercises, group activities, review questions, and discussion        questions promote comprehension for a variety of learning styles.     \u003c\/p\u003e\n\u003cp\u003e       With \u003ci\u003eStrategic Sport Communication, Second Edition\u003c\/i\u003e, readers will        be introduced to the vast and varied field of sport communication. The        framework of the SSCM prepares readers with foundational and theoretical        knowledge so they are able to understand the workings of, and ultimately        contribute to, the rapidly growing field of sport communication.     \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Paul M. Pedersen","offers":[{"title":"Default Title","offer_id":31972105027716,"sku":"9781492580584","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0308\/2292\/4420\/products\/9781492580584.jpg?v=1582732412","url":"https:\/\/human-kinetics-2020.myshopify.com\/products\/strategic-sport-communication-1","provider":"Human Kinetics Europe","version":"1.0","type":"link"}